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Four Important Factors That Are Missing in your B2B Content Strategy
Given the immense noise in today’s overly crowded digital marketplace, most seasoned content marketers are now moving towards newer content strategies and content formats that can help initiate the...
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A Closer Look at Some of Adobe’s Latest AI-powered Enhancements
Buckle up, because Adobe’s recent updates are all about harnessing the power of artificial intelligence (AI) to supercharge your creative workflow across their entire Creative Cloud suite. Before...
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Common B2B Lead Generation Faux Pas to Avoid
B2B lead generation is a crucial aspect of business-to-business (B2B) marketing that involves identifying and attracting potential customers or clients for a company’s products or services. The process...
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Refersion Launches Unified Payments for Seamless Affiliate Payments to...
Refersion, a leading affiliate marketing platform, is proud to announce the launch of Unified Payments, an innovative payment solution for ecommerce brands. To date, Refersion has managed over $2...
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3 Similarities Between Dating Apps and Marketing Analytics – And How to Use...
I was recently at dinner with a group of friends, having a very interesting conversation about the long-term impact of dating apps on future generations, and the parallels we are seeing in the...
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Why In-App Open Measurement Standards Are Important
Amir Sharer explores the impact of IAB Tech Lab’s Open Measurement SDK on industry standardization, Transparency, and growth for app developers, publishers, marketers, and ad-tech vendors: _______...
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MarTech Interview with Susan Ganeshan, Chief Marketing Officer @ Emplifi
Tweet Unified CX platform, Emplifi recently named marketing veteran Susan Ganeshan as their new CMO; Susan takes the time to chat with MarTechSeries about her three-time CMO experience and the road...
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Beyond the Music: Why Connecting with Customers at Coachella is Key for Brands
Customers are people, too. Rather than relying on traditional marketing channels to reach them, why not meet them where they’re at in real life? Every year, thousands of people flock to events like...
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PM Dragonfly Hires Ed Flower as CEO to Drive Next Phase of Growth
PM Dragonfly, a specialist data and technology consulting agency and Google expert, proudly announces the appointment of Ed Flower as its new Chief Executive Officer. With a wealth of experience in...
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Is your Customer Data Foundation Ready for the AI Revolution?
AI has generated a lot of excitement in the marketing community. The prospect of working with tools that could automate tedious tasks while simultaneously improving outcomes is certainly an appealing...
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Martech and B2B Marketing Job Forecasts
The job forecast for Martech roles and B2B marketing is highly promising and in demand. Companies are increasingly leveraging marketing technology to enhance their marketing strategies and reach their...
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Top In-Demand Skills Across B2B Marketing
Over the years, the B2B marketing space has witnessed a remarkable evolution. These changes have been driven by advancements in technology, changing buyer behaviour, and shifting market dynamics....
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Understanding Account-based Marketing and Account-based Experience
In today’s highly competitive business landscape, companies are constantly seeking innovative strategies to connect with their target customers and drive growth. Two approaches that have gained...
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A Marketers’ Guide to Reaching Gen Z and Bridging the Trust Gap
Businesses face unprecedented challenges in today’s fiercely competitive market landscape, where consumer trust is the currency of success. Customer trust levels have plummeted to their lowest point...
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Datos, A Semrush Company, strengthens Semrush’s data analytics and...
Semrush, a leading online visibility management SaaS platform, is now integrating global clickstream data from Datos, a Semrush Company, in its suite of products designed for individual marketers,...
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Performance Marketing – Top Trends to Expect
Digital marketing is in fact an umbrella term and there are multiple types of digital marketing? One of the lesser-known but extremely crucial forms of every digital marketing strategy is performance...
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Latest Trends in B2B Channel Partner Marketing
B2B partner marketing, a cornerstone of modern business strategies, involves forming strategic alliances between businesses. This approach primarily aims at leveraging mutual strengths to amplify...
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Cloudflare Introduces Speed Brain to Instantly Make Millions of Web Pages 45%...
Cloudflare makes a quantum leap in everyday web performance for millions of Internet users Cloudflare, Inc., the leading connectivity cloud company, announced Speed Brain, a new product that works...
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VistaPrint Taps impact.com to Power New Creator Platform and Scale Influencer...
New creator platform will streamline relationships and communications with influencers, simplify campaign management, and provide flexible payment options to creators impact.com, the world’s leading...
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Social Listening And It’s Importance To Your Overall Marketing Content Strategy
Which business does not recognize the value of understanding their customers, staying updated on industry developments, and recognizing new trends or being in control when a crisis may arise? Tracking...
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